The most apparent purpose of creating subliminal perception is to persuade and win the consumer at the subconscious level. Apart from that, these concepts are completely different from each other. However, these two concepts are only similar in terms of their field of interest –subconscious interaction. Today, neuromarketing and creating subliminal messages to induce a targeted consumer perception are used as two similar concepts. In fact, consumers are subject to an involuntary perception. These messages, which remain under the conscious perception level and progress at a stage where only senses and mind can perceive, aim to influence the consumers subconsciously. Messages for subliminal perception can be sent via advertorials, movies, television channels and radios as well as via new media instruments that are probably the most effective ways for affecting today’s informative (cognitive) society.
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Subliminal perception can be defined as the influence of a series of external stimulus on emotions or actions involuntarily, or in other words, subconsciously. Subliminal can be defined as the whole mental activity that occurs under the threshold of the conscious, and it also acts as a storage for experiences and perceptions to remember and use later.
The word ‘subliminal’, which consists of the Latin words ‘sub’ and ‘limen’ (threshold), is usually used for subconscious or sub-threshold.
Subliminal perception is the perception of a series of stimulus which the person is not consciously aware of and gets under the influence involuntarily, in addition to the perception with the five sense organs. Perception consists of all kinds of sensory interaction, which gains a subjective structure with the impact of observing external stimulus such as the environment, people, objects, odors, sounds, actions, tastes and colors, and the impact of many different experiences.
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